Sunday's NCAA women's title game draws record TV audience
Apr 4, 2023 / Associated Press
BRISTOL, Conn. (AP) — LSU’s 102-85 victory over Iowa in Sunday’s national championship game was the most-viewed NCAA women’s basketball game on record. There were 9.9 million viewers on ABC and ESPN2 according to fast national numbers by Nielsen. The total audience is a 103% jump over last year, when South Carolina defeated UConn and averaged 4.85 million on ESPN and ESPN2. The audience on Sunday at one point peaked at 12.6 million. The record ratings come as the NCAA is deciding whether to separate the women’s tournament or keep it as part of the championships TV package that includes at least 24 sports.