IdeaBank Marketing wins top honors at 2025 PRISM Awards, including Best of Show

LINCOLN, NE - IdeaBank Marketing emerged as a big winner at Thursday night’s PRISM Awards, taking home multiple accolades for creative excellence, strategic impact, and measurable results—including one of the event’s highest honors, Best of Show.

Among the highlights was a PRISM Award in the Name, Image, and Likeness (NIL) category for a campaign on behalf of Renewable Fuels Nebraska (RFN), the trade association championing Nebraska’s ethanol industry. The winning campaign featured Nebraska Volleyball standout Andi Jackson, cleverly connecting her jersey number, 15, with E15, a renewable fuel blend containing 15% ethanol. The video series harnessed Jackson’s reach to drive awareness among younger audiences about the environmental and economic benefits of E15, which burns cleaner than gasoline and supports Nebraska’s farmers and biofuels economy.

“The NIL collaboration with Andi Jackson and RFN was a natural fit. She’s a recognizable, All-American star who captivates our core audience,” said Jack Sheard, owner and strategist at IdeaBank. “This project brought measurable awareness to E15 and we’re proud to see it honored.”

IdeaBank also took home a Sterling Award in the Over-The-Top advertising category for its darkly humorous “Stoners” video campaign for Palmer Monument Company and The Monument People. The ads encourage families to plan ahead for end-of-life arrangements, using subtle wit and bold creative to engage audiences in a typically avoided conversation.

Capping off the evening, IdeaBank Marketing received the coveted Best of Show award, representing the highest-scoring entry in the Small Business category.

“Winning Best of Show is a testament to our team’s commitment to solving problems with creative strategy and measurable impact,” said IdeaBank president Sherma Jones. “We’re honored to collaborate with clients like Renewable Fuels Nebraska and Palmer Monument who trust us to push creative boundaries and deliver results.”

The PRISM Awards celebrate excellence in public relations, marketing, and advertising throughout the state, recognizing campaigns that successfully address strategic challenges with innovative solutions and clear, measurable results.